Conscious consumerism continues to change the way businesses are approaching sustainability. Through thoughtful and intentional choices to make purchases based on ethical, environmental, and social considerations, conscious consumerism involves prioritizing products and services that align with sustainability, fair labor practices, and social responsibility, with an overarching goal of influencing businesses (both small and large) towards more ethical and sustainable practices. Learn how your business can leverage front-of-house and back-of-house composting as a market differentiator for this growing group of buyers.
The Impact of COVID-19 On Consumer Behavior
The pandemic period saw a large shift in consumer behavior, with a significant focus on the environmental impacts of purchasing decisions. A PwC survey from June 2021 revealed half of all global consumers surveyed became more eco-friendly during this time​​. Compared to a 2019 survey, there was a 10-20% increase in consumers choosing sustainable products and expecting companies to be environmentally conscious in their advertising and communications​​. This trend underscores the importance of adopting environmentally practices, like composting, to appeal to this growing demographic.
Composting as a Standard Business Practice
Food waste and yard trimmings constituting about 28% of the U.S. municipal solid waste stream​​. Composting is considered one of the best options for managing organic waste while reducing environmental impacts​​. By incorporating composting, no matter your industry, your business can demonstrate your commitment to sustainability, improve your brand image while engaging employees, and enhance overall company culture​​.
Not only this, but complying with local regulations on organic waste is becoming increasingly important, and integrating composting into daily practices will help your business stay ahead of legislative changes​​. With on-site systems, community programs, partnerships, and private services, there are many routes you can take to tackle food site in your office, retail space, or food service.
Marketing Composting as a Value Proposition
Marketing composting efforts effectively can significantly enhance a business's appeal to conscious customers. A 2020 IBM study found 77% of consumers consider it important for brands to be environmentally responsible​​. Remember to highlight your composting practices in marketing materials, sustainability reports, and advertising campaigns to effectively communicate your company’s commitment to environmental stewardship.
In Conclusion
Composting is a powerful value proposition for businesses in an era where conscious consumerism is on the rise. By integrating composting into their operations and effectively marketing this effort, businesses can attract a growing segment of environmentally aware customers and employees, distinguishing themselves as leaders in sustainability.
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